Markku Viitanen joins Midagon as a Senior Sales Executive to strengthen the sales team

Midagon has appointed Markku Viitanen as a Senior Sales Executive as of 1 November 2024. In his role, Markku will enhance Midagon’s sales and business development, driving growth in the strategic industry clusters - energy, forest, metals and mining, and defence. He will also strengthen the cooperation with state-owned companies and public sector organisations. With his career spanning over 25 years, Markku brings extensive experience in consulting and the IT industry, and a solid business technology mindset.

“After collaborating with leading Finnish organisations for several years on their transformation programs, I am excited to have discovered Midagon’s strong capabilities and experienced professionals,” Markku says. “There’s a demand for strong local players in Finland. Companies are looking for independent partners who understand the local market and culture and can guide them through their most complex transformations. We always prioritise our clients’ agendas and work diligently to find solutions that best meet their needs.” 

Markku joins Midagon from Deloitte, where he has held several leadership positions and gained substantial expertise in business development within industry teams and strategic accounts. Markku has successfully led sales efforts and project deliveries in complex multivendor environments. His projects have ranged from business/technology strategy and advisory projects to large-scale ERP, digital, and organisational transformations.

Driving transformation success in key industries with exceptional experience

Markku’s appointment is a step in implementing Midagon’s strategy, aiming to strengthen growth and cooperation in key industries.

“We are very glad to welcome Markku to our team,” says Jussi Viitasalo, VP, Sales and Marketing at Midagon. “His exceptional experience in guiding organisations through large-scale transformations will be invaluable to our clients. Markku’s profound understanding of the business and IT landscape in key industries enables us to drive development initiatives holistically, resulting in significant operational improvements and substantial business gains.”

A warm welcome to the team, Markku!